DIY TRANSPARENT PHONE CASE – Ideas USING ONE Foam Phone Case | aPasos Crafts DIY
Creativity can be defined as the identification of problems and the generation of ideas, while innovation can be defined as the selection, development, and commercialization of ideas.
There are different processes that promote the identification of problems and the generation of ideas and different processes that promote the selection, development, and commercialization of ideas. While there is no sure path to commercial success, these processes increase the likelihood that good ideas will be generated and selected, and that the investment in developing and commercializing those ideas will not be wasted.
The very definition of innovation implies a break with the past, something new. However, one of the crucial aspects that many innovators fail to consider is the power of emotional attachment to existing products, methods, and practices.
Two good examples are New Coke and British Airways
Forced to deal with the problem of losing market share to Pepsi, Coca-Cola came up with the idea of New Coke only to discover that existing customers were equating Coca-Cola with America itself. Coca was not only a symbol of America, but coca grew with America in the 20th century. It was as American as arrogance and Thanksgiving. Changing it meant manipulating people’s identities.
British Airways removed the national flag on the tail fin and modernized it with ships from all over the world. To the chagrin of British Airways’ customers and accountants. The protest caused BA to rethink and return to its old, true British self.
Emotional attachment is one of the factors that can be measured along the S-curve, a model for predicting the practical obstacles that can hinder the success of innovation.
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