Paper Crafts – DIY Origami Picture Frame – How to Fold & Make a Picture Frame – Crafts Gift Idea
Although your company still feels the heat of summer, the holiday season is just around the corner. The typical November and December rush of shipping and delivery orders will put new demands on your resources. But you can make the most of the season by examining some of the major e-commerce trends. One or more of these could be the way customers will do their Christmas shopping this year.
Sites like Etsy, Artfire, and Instructables have changed the perception of how “normal people” sell their products online. Small businesses are no longer tied to big retail sites like eBay or Amazon but are putting their brands on sites that appeal to consumers who are already interested in browsing and buying. And it’s not just the arts and crafts that are going down this road. Some everyday goods, such as consumer electronics and appliances, are appearing on the websites of independent retailers.
For retailers who want to avoid competition on retail websites, services like Shopify offer the opportunity to build their own e-commerce store. Design services, secure shopping carts, unlimited bandwidth, and other services give these sites a professional look and allow their owners to compete with Etsy and other large retailers.
The power of Facebook, Twitter, Pinterest, and other corporate social networks is well established. They promote brand awareness and credibility long before the transaction takes place. By 2012, the trend in social media in e-commerce points to social giving, where users can buy and send gifts through their social accounts. According to the Daily Deal Media, retailers are realizing “that social giving gives them the opportunity to attract specific buyers by paying for peanuts as opposed to traditional advertising methods.
Mom and Dad’s websites
The little shop on the corner has gone digital. Even as consumers are flooded with coupons and promotions linked to large stores and websites, the “Mom & Pop” effect of a small, personalized business is drawing attention. Mom & Pops can effectively target local consumers, use SEO to facilitate search results, and offer a personalized and flexible service with benefits such as free shipping and payment options.
If you’ve ever researched a product or service – only to find an ad for it later on a completely different website that appears – then you’ve had experience with remarketing. Thanks to Google AdWords tags, this technology “tracks” consumers on the Internet. Some people find remarketing a little scary and “harassing”, but for other retailers, keeping a product up to date is a good investment.
Smartphones are getting better, pills are on fire, and everyone wants to do their shopping on the go. As in the last holiday season, consumer traffic will be largely driven by mobile devices. While the most common mobile activity is price comparison and review, the trend to buy by phone means that retailers must keep their virtual doors open 24 hours a day. And while the technology provides unprecedented access, the limited space of a smartphone or even a tablet requires a simple, easy-to-use interface to facilitate purchases.
Consumers expect to find what they are looking for on a website, in a mailed catalog, in a store, on a social site, in an application or in any combination. The challenge for businesses is to maintain a consistent look and feel for their e-commerce campaign across multiple channels and to ensure that shoppers have a good experience at every touchpoint. For the upcoming holiday season, the contact point trend is towards online cards that take consumers to physical stores and QR codes that allow for purchases through interactive displays and ads.
Email, text messaging, and chat
Sometimes established technology is the best option. Companies committed to customer relationships throughout the buying cycle will continue to use traditional and familiar technologies to keep in touch, promote special offers, and thank shoppers for their business. Just as online marketing overshadows traditional methods such as direct mail, yellow pages, and radio ads, new e-commerce trends will continue to drive purchases as consumers become more mobile and tech-savvy.
In this tutorial, I’ll show you how to make a picture frame, more specifically, a DIY origami picture frame! This papercraft can be completed with origami paper or regular printer paper (which is the kind of paper that I used). You can display your favorite photos with this origami picture frame (which can easily be converted into a BASKET!). It’s a fun and easy craft for kids, as well. I hope you enjoy this easy gift idea!
To learn how to convert this paper frame into a basket, go here: http://youtu.be/Jdop0Vn20vU
If you liked this paper picture frame, you might also like this paper SNOWFLAKE PICTURE FRAME: http://youtu.be/60-ZTWdrIB0
Please like, share, and comment on what DIY craft video you’ll like to see next! 🙂
Check out my other FREE craft tutorials here: http://www.youtube.com/playlist?list=PLUistU9g4l7RvOHS7TLbpYayJIfm3x7Ks